Cookie Policy
Last updated: 11 November 2025
1. Purpose of this policy
This Cookie Policy explains how Flowstate Drinks Consultancy (“Flowstate”, “we”, “us”) uses cookies and similar technologies on our website. It should be read together with our Privacy Policy. We comply with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
2. What are cookies and similar technologies?
Cookies are small text files stored on your device by your browser. We also use similar technologies such as local storage, pixels and SDKs to recognise your device, remember your preferences and understand site usage.
3. How we classify cookies
We group cookies into the categories below. Some are essential to make the site work; others are optional and require your consent.
-
Strictly Necessary: enable core site functionality, security and fraud prevention. These do not require consent.
-
Performance/Analytics: help us understand site usage and improve performance (e.g., Google Analytics 4).
-
Functional: remember choices (e.g., language) to provide enhanced features.
-
Advertising/Measurement: help us understand campaign effectiveness and, if used, tailor messaging (e.g., LinkedIn Insight Tag).
4. Your choices and consent
On your first visit we present a cookie banner. You can accept all, reject non‑essential cookies, or manage preferences. You may change your choices at any time by selecting “Cookie Preferences” in the site footer or banner. Strictly necessary cookies are always on because the site will not function correctly without them.
5. Cookies we use (examples)
Exact cookies may vary over time and across browsers. The tables below list common cookies used on our site or by our providers.
A) Strictly Necessary (set by our platform)
Cookie | Purpose | Provider | Expires |
|---|---|---|---|
bSession | System effectiveness measurement | Platform (Wix) | 30 minutes |
svSession | Identifies unique visitors and tracks sessions for site stability | Platform (Wix) | 2 years |
hs | Session security | Platform (Wix) | Session |
XSRF-TOKEN | Security token to protect forms and sessions | Platform (Wix) | Session |
We may also use local storage and pixels (e.g., email open tracking) for performance or deliverability diagnostics. These technologies are treated similarly to cookies and are consent-based where required.
6. Managing cookies
-
On-site controls: use “Cookie Preferences” in the footer to change your settings at any time.
-
Browser controls: you can block or delete cookies via your browser settings. If you block all cookies, some site features may not work.
-
Analytics opt-outs: Google provides controls at tools.google.com/dlpage/gaoptout (may not work on all devices).
B) Performance/Analytics (consent-based)
Cookie | Purpose | Provider | Expires |
|---|---|---|---|
_gid | Distinguishes users for GA | Google | 24 hours |
_ga_* | Session state for GA4 | Google | 2 years |
_ga | Distinguishes users for Google Analytics 4 | Google | 2 years |
C) Advertising/Measurement (consent-based; may be enabled during campaigns)
Cookie | Purpose | Provider | Expires |
|---|---|---|---|
li_sugr | User ID for LinkedIn analytics/ads measurement | LinkedIn | 90 days |
bcookie / bscookie | Browser ID; secure browser cookie for LinkedIn features/insight | LinkedIn | 2 years |
li_gc | Stores consent for LinkedIn cookies | LinkedIn | 6 months |
7. Legal bases
Strictly necessary cookies are used under our legitimate interests in operating a secure, functional site. All other cookies (analytics, functional and advertising) are used with your consent, which you can withdraw at any time via Cookie Preferences.
8. Data sharing and international transfers
Cookie data may be processed by our service providers (e.g., Wix, Google, LinkedIn). Some providers process data outside the UK/EEA. Where this occurs, we rely on adequacy decisions or standard contractual clauses and require appropriate safeguards.
Cookie lifetimes are listed above where known. Analytics and advertising data may be retained by providers according to their own policies. We keep aggregated analytics as needed to understand performance and improve the site.
9. Retention
10. Updates to this policy
We may update this policy to reflect changes in technology, providers or legal requirements. Significant changes will be posted with a new effective date.
11. Contact
Questions about cookies or your choices: info@flowstate-drinks.com